Understanding the importance of building early fan engagement, I designed personalized commitment graphics for every player and coach on our USL2 and USLW teams, ensuring our supporters felt connected from the very start.
By crafting unique stories and personas for each player and coach, we allowed current fans to form meaningful connections with their future soccer stars. This approach not only deepened existing bonds but also attracted new followers, expanding our loyalty network exponentially.
02 — How The Fans Reacted
I designed and created 'Committed' graphics for over 50 players and coaches, pairing them with thoughtfully written bios to introduce each individual and foster a deeper connection with our audience.
